5 Reasons why it's important to brand your business.
At Seas Design we are extremely passionate about branding/design and how vital it is to run a successful business. We’ve compiled a list of 5 reasons why you should invest in branding for your business.
1. Creates a consistent brand aesthetic and story (Consistency is Key!)
Branding makes your business identifiable, memorable and provides legitimacy – creating trust with your consumer is key. 81% of consumers indicate trust is one of their top deciding factors when making brand buying decisions. (Reference, Small Biz Ahead)
2. Establishes emotional connections with consumer.
Creating meaningful partnerships with consumers will make them want to use your services again and creates a well-rounded and unique experience. Building long term customer relationships is key to creating partnerships that last and make successful collaborations. When customers are happy, they recommend your company to others and that kind of positive word of mouth is the best form of advertising. (Reference, SmallBiz Tools)
3. Great branding will show the passion within your business.
Cohesive branding also establishes your brands goals and abilities, it tells people what your business is about and how you can help the consumer. By sharing how passionate you are about your service it creates a relatability for consumers and clients, this can then increase engagement. Clear branding also adds professionalism to a business.
4. Provides your business with an authentic brand message.
Having an authentic brand message and tone of voice helps you stand out among your competitors. Branding will also add to your brands reputation, becoming a well reputable brand is essential, you want everyone to know your name. Companies with clear stories are valued higher by customers and investors (Reference, Imaginasium)
5. Branding provides businesses with a competitive edge.
Bold and concise branding allows businesses to thrive in highly populated industries, it also doubles as an investment, as it will create a return when consumers use your services again which also connects back to brand loyalty and increases you brand value.
Enquire about branding today