SEASonal Brand campaigns we love!
Here at Seas Design, we are huge Christmas lovers! We thought it would be fitting to share our favourite ‘SEASonal’ campaigns. From designer fashion brands to well-loved supermarkets, we will be sharing campaigns past and present that we think are super creative and exciting.
So, what are seasonal campaigns and why are they important? A seasonal marketing campaign is run across a limited time to promote and boost sales, sometimes known as holiday marketing, these campaigns usually run across a specific time of celebration, such as Christmas. Seasonal marketing provides consumers with a sense of urgency, such as purchasing goods or services before the Christmas period is over.
“Seasonal marketing campaigns can be a great way to increase sales conversions and customer engagement.”
(Reference, popupsmart)
It's common for website traffic and profile views to fluctuate at different points throughout the year, therefore it's important that brands stay relevant and up-to-date with their campaigns.
Our Campaigns
At Seas Design we love putting effort into our annual Christmas campaign we release each year. We use the advert to channel all our creativity and express ourselves in a comedic and well-thought-out manner. Our Christmas campaigns have ranged from Love Actually, East-17 and this years campaign Elf! It's also a great opportunity for our founder Ben to end up in some questionable scenarios, for example riding a horse on a beach in the middle of winter isn’t quite the day-to-day job description for a graphic designer! See here!
Our favourite luxury brand seasonal campaigns - Fashion
Prada Holiday 2022
This year’s Prada holiday campaign features an unopened gift box, through the unpacking of the gift the campaign celebrates the traditions and memories that are enjoyed at Christmas. The campaign was shot by British fashion photographer David Sims, who captured the luxury of Prada whilst celebrating the magic of Christmas.
Prada 2022
Gucci 2020
The 2020 Gucci Christmas campaign was incredible! Themed around a 90s office party the workplace is transformed into an impromptu mix of the dance floor, nightclub and bar. The campaign was created by Gucci's creative director Alessandro Michele and shot by photographer Mark Peckmezian, who worked together to tell a thematic story. The festive campaign is full of joy, dancing and retro vibes which we absolutely love! The storytelling is well-considered, and the videography is vibrant.
You can watch the video here.
Louis Vuitton 2021
Louis Vuitton: Holiday House by Roman Coppola
The Louis Vuitton holiday house campaign tapped into the imagination of Roman Coppola for its enchanting disco-themed Christmas. ‘Holiday House’ was directed by Augustus Punch, creative directed by Roman Coppola and stars English French actress Stacy Martin. Through the use of a catchy song and magical visuals, viewers are transported into the whimsical world of Louis Vuitton. The campaign is a stunning portrayal of a Louis Vuitton-themed wonderland, perfect for the Christmas period.
Burberry
The Burberry from London with love campaign was released in 2014, it stars Romeo Beckham and features movie-like visuals and a classical soundtrack. Through using Romeo, the son of two British Fashion Icons (David & Victoria Beckham) the brand was able to pull in a new group of consumers and draw them into the world of Burberry. With groups of professional dancers moving in sync and theatrical backdrops, the campaign was well received and opened up Burberry to a new audience.
You can watch the video here.
Flannels
This year’s flannels campaign features some of the biggest brands of the moment, such as Off-White, Prada and Givenchy. Viewers are transported into a festive time warp where the party never stops. The campaign highlights the brands and clothing available at Flannels, displaying them in a colourful and edgy film.
Watch the campaign here.
High Street
JD Sports
This year’s JD Christmas campaign is based in the JD arcade, inviting customers to the JD arcade, where they can go head-to-head with a number of famous faces, featuring Chunks, Central CEE, Kano and more. Sticking with the theme of the competition, this year’s ad celebrates the spirit of competition, from the success of the lioness’ and the FIFA world cup soon to happen, JD invites customers to embrace their competitive side. Customers can shop all the looks and outfits from the video from JD – A great marketing strategy.
Watch the video here.
Lifestyle brands
The White Company
Luxury lifestyle brand The White Company has been stylish and timeless for over 25 years, and their Christmas campaigns are no different. The minimalist branding is carried through the campaigns and displays the products in a luxurious way. With their collections of loungewear, scented candles and decorations, The White Company provides customers with everything they will need throughout the festive period. Through using consistent branding, the brand portrays its message with a calming theme.
The White Company
Penhaligon’s
Penhaligon’s luxury fragrances are brilliant when it comes to Christmas campaigns. This year their Christmas gift guide is circus themed. Features titles such as “For the Leading Lady” and “For the Strapping Strongman”. This campaign, made up of red, green and gold tones portrays Christmas in a unique way, without looking tacky.
Supermarkets
John Lewis
The John Lewis Christmas advert is one of the most highly anticipated adverts every year. Since 2007, the supermarket chain has released a Christmas advert, and it has become a tradition in the UK. The adverts, which are more like short films tell emotional stories that pull on the viewer's heartstrings and tell a heartfelt message. Each advert features a song which is frequently a cover, which also ends up achieving great success, singers such as Lily Allen, Gabrielle Aplin and Ellie Goulding. Over the years the adverts have included cartoons, penguins, dinosaurs and even a man on the moon!
John Lewis wins the Christmas advert game by telling genuine stories, with high-quality visuals and a great message.
Sainsbury's
Christmas 1914
The 2014 Sainsburys Christmas advert told the story of the soldiers during the first world war when opposing British and German soldiers emerged from their trenches to exchange gifts and play football. The short film featured a chocolate bar, which customers could purchase for £1, and all profits made were donated to the Royal British Legion.
The emotive and heartfelt storytelling in the advert appealed to viewers nationwide and was a great success.
Watch the advert here.
Sainsbury’s 2014 Christmas advert
Aldi
Kevin the carrot
Kevin the carrot has become a household name thanks to Aldi’s Christmas adverts over the years. The friendly animated character has been featured in a number of adverts and has become the star of the show. This year’s advert titled “feast of football” is a nod to the upcoming world cup in Qatar. It follows Kevin the carrot at the airport and is full of excellent puns and references. Through creating a loveable character, Aldi creates a bond with the consumer, who becomes invested in the character's story.
Kevin the Carrot
Christmas campaigns are a great way to entice customers into buying your business's goods or services, the fun-filled and joyous season is a brilliant time to get creative with your adverts and elevate your business!
Capturing the Christmas spirit is essential throughout all aspects of your business, not just the campaigns. Supermarkets do this really well by featuring characters from their advert in-store and at the point of sale. It creates a dynamic element to the campaign.
Seasonal photoshoots and branded graphics provide your business with an edge over competitors. It demonstrates that you are staying relevant and on-trend. By channelling the Christmas spirit into your campaigns, you may capture the attention of a whole new audience demographic and widen your brand's community.
Here at Seas Design, we offer a wide range of services to help you improve your business, from branded graphics, website design and social media, to the more analytical aspects such as SEO (search engine optimisation) and Ads. We love meeting new clients so if working with us interests you don’t hesitate to get in touch!
From all of the Seas Design team, we wish you a wonderful Christmas and a happy new year!