Why your business should go E-Commerce
Approximately 5.03 billion people around the world use the internet today, that’s roughly equivalent to 63% of the world’s population. (Reference datareportal) Therefore it's essential in today’s climate for your business to have a strong online presence. This is where e-commerce comes in. There are countless advantages that using e-commerce can provide businesses with this blog post will explain a few in depth.
The definition of e-commerce is as follows; commercial transactions conducted electronically on the internet.
Through using e-commerce businesses can target both existing and new audiences, it enables businesses to venture into new markets without the need for a physical presence. In turn this means that businesses can increase their sales whilst lowering costs such as running an in-person shop. In times were everyone is feeling the cost-of-living increase, switching to e-commerce is a way for brands to reduce their costs, whilst still targeting their audience.
As opposed to a physical retail store, e-commerce provides businesses with the ability to sell their products at competitive prices, creating more profit with a reduced risk.
E-commerce also creates an accessibility to any business, offering an online space for consumers to visit any time of the day from anywhere in the world rather than a physical space creates a much more convenient experience.
An e-commerce site is the virtual shop window to any business, it must be eye catching and dynamic in order to capture the attention of customers, both loyal and potential. Through utilising an e-commerce space, brands can make their goods or services accessible to a much wider scope of people. Not only does e-commerce provide businesses with a larger audience, but it also provides insight into consumer behaviour. Through using the different analytics tools that e-commerce provides, businesses can critically analyse both audiences and consumer habits, which can then be targeted in consumer specific ads.
E-commerce is also a great way for businesses to invest in their marketing methods, with online retail providing unlimited tools such as social media, analytics, search engine marketing, pay-per-click ads, and SEO. By channelling social media platforms such as Instagram and Facebook businesses can build strong relationships with consumers and create a strong brand story and aesthetic.
Personalisation is the key to capturing consumers attention, after all who doesn’t love finding something extremely relatable whilst scrolling on their phone? Through harnessing the personalisation tools that e-commerce offers, businesses can provide each customer with a personalised and engaging shopping experience.
More often than not e-commerce sites are simple to use and do not require a specialist to set up, therefore accessible to all businesses.
For example, we at Seas Design use Shopify as our chosen e-commerce platform. Shopify is a complete commerce platform that lets you start, grow, and manage a business. (shopify.co.uk).
Enquire about your E-Commerce website today below