Christmas Campaign 2022

For our 2022 Seas Design Christmas advert, we brought the magic of the holidays to life with a playful parody of the beloved Christmas film Elf, set in the heart of London. This year, we wanted to push the boundaries and override the embarrassment factor by fully committing to the role - wearing the Buddy costume in front of thousands of strangers across the city.

Just like Buddy the Elf exploring New York, we took a festive journey through some of London’s most iconic locations, including Big Ben, Hamleys Toy Store, and the dazzling lights of Oxford Circus. Every interaction, from high-fiving passersby to spreading Christmas cheer in the middle of busy streets, was a chance to embrace the magic of the season and share it with the crowds around us.

The advert was a lighthearted celebration of the joy and wonder of Christmas, blending the charm of a holiday classic with the vibrant energy of the capital. With its festive spirit, comedic moments, and unforgettable scenes, it brought smiles to our audience and reminded everyone to embrace their inner elf during the most wonderful time of the year.

📍London, United Kingdom