Cae Mor Hotel
2023
- Accommodation
Cae Mor Hotel
Brand identity, website design, content creation and digital marketing services for The Cae Mor Hotel
- Accommodation
We had the exciting opportunity to rebrand this incredible landmark property situated on the promenade overlooking the iconic Victorian seaside of Llandudno. Attracting 10 million tourists per year, the hotel is in the ideal location for success, especially as it has undergone a multimillion-pound refurbishment. The Cae Mor Hotel provided us with the perfect opportunity to highlight its unique and luxury offering to the market.
Collaboration was the key to success, and we worked closely with interior designers to make sure that the branding reflected the style of the hotel. The property was built in 1890 and has a lot of original features both internally and externally. There are distinctive details from the architecture of the building that impacted the design process for us in a meaningful way. Our aim was to produce something that communicated the historical significance of the property but also introduced a clean and modern aesthetic, just as the hotel itself does. The end result was a brand that celebrated the hotel's heritage perfectly.
The final product was a bespoke key symbol, a subtly nod to Llandudno being the gateway to the land and sea. It's a homage to all of the significant landmarks, such as the Great Orme, Happy Valley, and the iconic pier.
Featured on World Brand Design
ROI on Google PPC
Organic traffic increase
Post impressions
Rebranding Process
As part of the rebranding process, we also took all photography/videography for the hotel. These images captured the stunning seafront location, the intricate architectural details, and the beautifully curated interiors designed by the interior designer. This bespoke photography was used across the hotel’s website, social media channels, and online platforms, creating a unified and visually compelling narrative.
The purpose of this work was to position the Cae Mor Hotel as a standout luxury destination, filling a gap in Llandudno’s hospitality market. The rebranding successfully transformed the hotel’s identity, helping it attract a new audience while continuing to delight returning guests. The results have exceeded expectations, with the hotel receiving numerous positive reviews and a significant increase in bookings.
By aligning our designs with the client’s vision, collaborating closely with the interior designer, and grounding the identity in the hotel’s history and location, the rebrand not only fulfilled the brief but delivered measurable success. From the bespoke key motif to the custom photography, every element was designed to enhance the Cae Mor’s unique appeal and secure its position as a luxury destination in Llandudno.
