Brand Identity for Kooked North, a private catering company based in Northumberland.

Food & Drink

We developed the brand identity for Kooked North, a Northumberland-based catering company specialising in large events, shooting lunches, corporate gatherings, and weddings. Sustainability is at the heart of their ethos, using locally sourced food wherever possible and embracing the art of outdoor cooking.

The client envisioned a design that felt modern yet captured an organic, countryside aesthetic with a luxurious edge. To achieve this, we chose a fine and defined typeface that conveys elegance and sophistication, reflecting the opulent service Kooked North provides. A unique feature of the logo is the arms of the letter K’s, which subtly flick under the following letterforms, symbolising the act of cooking and tying the design directly to their craft.

The result is a refined yet grounded brand identity that perfectly encapsulates Kooked North’s commitment to quality, sustainability, and outdoor culinary experiences. This identity speaks to their target audience of discerning clients seeking high-end, memorable catering with a connection to nature.