Pasta La Vista!

Brand identity for Pasta La Vista, a conceptual Italian restaurant/takeaway.

• Food & Drink

We developed a conceptual brand identity for an Italian restaurant and takeaway, aiming to capture the warmth and vibrancy of Italian culture. Our goal was to create a brand that felt fun and lighthearted, appealing to a wide audience, while maintaining an air of luxury that reflected the quality of their food and service.

To achieve this, we designed a series of bespoke illustrations that added character and playfulness to the brand, making it more engaging and memorable. These illustrations were carefully crafted to align with the overall aesthetic and were integrated across various brand touchpoints, including packaging, menus, and digital platforms.

An Italian-inspired typeface was selected to further reinforce the brand’s cultural roots, adding authenticity and elegance to the design. The colour palette was chosen to balance vibrancy with sophistication, ensuring the brand stood out while remaining visually cohesive.

The result is a dynamic and versatile brand identity that perfectly captures the essence of an Italian dining experience, combining tradition with a modern twist. This conceptual design showcases how thoughtful branding can elevate a restaurant’s identity and create a lasting impression.