Brand identity, website design, print, signage design and photography for Rwst Holiday Lodges.

Accommodation

Rwst Holiday Lodges is set in the breathtaking landscape of Llanrwst, on the banks of the River Conwy in the heart of picturesque North Wales. The project focused on crafting a brand that would align seamlessly with the interior design, developed in partnership with Mon Interiors, ensuring the overall experience was cohesive and reflective of the unique location.

For the branding, we chose to incorporate a rooster as the central element, a creative departure from the usual reliance on North Wales's iconic landscapes. This approach cleverly plays on the name “Rwst,” not only tying it to the local area of Llanrwst but also providing a memorable and distinctive identity for a primarily English-speaking audience. The concept draws on the dual meaning of “a place where birds regularly settle or congregate to rest at night,” reflecting the tranquil and welcoming nature of the lodges.

The resulting brand identity captures the essence of Rwst Holiday Lodges - a place of rest and retreat, perfectly blending modern design with a nod to local heritage. It was a privilege to be part of this project, creating an identity that stands out while honouring the charm and character of its surroundings.