Brand identity for Slice Pizzeria, based in City Centre Manchester

Food & Drink

We created a refreshed and rebranded identity for Slice Pizza, located in the heart of Manchester at Oxford Road train station. The goal was to modernise the brand while staying true to its roots, as Slice Pizza has been a well-loved fixture in Manchester’s Northern Quarter since its establishment in 2013.

Through collaborative discussions and exploring various concepts, we chose to evolve elements of the previous branding rather than starting from scratch. This approach allowed us to retain the authenticity and familiarity that loyal customers associate with Slice Pizza, while introducing subtle updates to reflect its growth and prominence in the city.

The rebrand focused on enhancing the visual identity with a refined logo, updated typography, and a vibrant colour palette that reflects the energy and personality of the brand. This evolution ensures that Slice Pizza remains recognisable to its existing audience while appealing to new customers at its bustling new location. The result is a refreshed identity that bridges the brand’s heritage with its bright future in Manchester.