Brand identity for The Waterfront, a high-end champagne bar based in North Wales.

Food & Drink

We were approached to create a luxury and exciting brand identity for an "upmarket" bar specialising in LVMH drinks including popular products such as Veuve Clicquot, Cloudy Bay and Belvedere vodka.

Some of the most unique aspects of this project were the levels of collaborative working with interior designers and luxury drinks suppliers to execute the client brief to the highest standard.

We formed an alliance with respected interior design studio, Mon Interiors, based in North Wales, UK. Working closely, both parties ensured that the brand and interior design were strategically planned to work hand-in-hand. This collaboration means that the overall brand for the venue is distinctive and refined, but still in keeping with the location.

The typeface used was by VJ Type. Feminine strokes, curvy letters and a romantic feel paired perfectly with the strong, yet delicate vibe of the venue that lures customers in with its beauty.

Print materials were expertly produced on premium materials to reflect the high-end, luxury feel of the venue. Menus were printed using Ecotel Matte Chevo Dark Green 30% PCW with a gold foil stamped logo.

The project heavily relied on feeding into the client's business plan and brief, which is why working collaboratively with everybody involved was essential to project and its how the brand identity was produced.

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